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QUALITY
From Earth to Cup, You Can Be Sure of Our Commitment to Quality
You already know that The Coffee Bean & Tea Leaf® serves up some of the most delicious and flavorful tea drinks around, so it won't surprise you to know that quality is our number one commitment. Our quality starts with the relationships we build with our growers and producers, continues with the processing of our whole leaf teas, and extends to the expert handcrafting of the world-class drinks we serve in our stores.
The Importance of Preservation
Our teas are grown on estates and farms that take tremendous pride in the quality of their work. Each of our growing partners has developed solid environmental sustainability programs helping not only to keep their own tea farms and estates thriving, but our planet as a whole.
Farmers in Brazil and Sri Lanka are committed to preserving the rain forests where our teas are grown by planting in harmony with the environment, and with the surrounding eco-system. Our tea grower in Thailand uses peanut shells and grass to protect and cover the ground on their estates, and has implemented an extensive educational program that teaches the younger generations about the importance of land preservation.
The Processing of Our Teas
How your tea looks and tastes has a lot to do with how it was processed, so you'll understand the obsessive and expert care with which we go about every step of production.
All teas start simply enough – with the same plant (Camellia Sinensis). But what makes one variety of tea different from another is its degree of oxidization. The level of oxidization affects a tea's color, flavors and aroma: Black tea is the most oxidized, Oolong teas are semi-oxidized, and Green tea isn't oxidized at all.
You already know that The Coffee Bean & Tea Leaf® serves up some of the most delicious and flavorful tea drinks around, so it won't surprise you to know that quality is our number one commitment. Our quality starts with the relationships we build with our growers and producers, continues with the processing of our whole leaf teas, and extends to the expert handcrafting of the world-class drinks we serve in our stores.
The Importance of Preservation
Our teas are grown on estates and farms that take tremendous pride in the quality of their work. Each of our growing partners has developed solid environmental sustainability programs helping not only to keep their own tea farms and estates thriving, but our planet as a whole.
Farmers in Brazil and Sri Lanka are committed to preserving the rain forests where our teas are grown by planting in harmony with the environment, and with the surrounding eco-system. Our tea grower in Thailand uses peanut shells and grass to protect and cover the ground on their estates, and has implemented an extensive educational program that teaches the younger generations about the importance of land preservation.
The Processing of Our Teas
How your tea looks and tastes has a lot to do with how it was processed, so you'll understand the obsessive and expert care with which we go about every step of production.
All teas start simply enough – with the same plant (Camellia Sinensis). But what makes one variety of tea different from another is its degree of oxidization. The level of oxidization affects a tea's color, flavors and aroma: Black tea is the most oxidized, Oolong teas are semi-oxidized, and Green tea isn't oxidized at all.
