The Coffee Bean & Tea Leaf® Philippines celebrates 23 years with A Story in Every Cup, a special anniversary celebration that highlights Filipino stories, meaningful connections, and moments shared over coffee and tea.
A Story in Every Cup
At the center of the celebration is the launch of the 23rd Anniversary Collection, a trio of Philippine-exclusive tumblers inspired by Filipino culture, identity, and everyday experiences. From May 26 to August 16, 2026, guests can redeem the limited-edition collection with just 12 stamps from participating purchases. The anniversary collection features three specially designed tumblers: Lakbay, Talâ, and Pamana. Each design tells a unique story rooted in Filipino values and experiences.
Lakbay celebrates the beauty of travel, discovery, and local landscapes. Talâ reflects the memories and moments documented through the years, while Pamana honors heritage, legacy, and the enduring connections that continue to shape the CBTL Philippines community.
Proceeds help support U-Go scholars through the Ayala Foundation.
Beyond the collectible tumblers, this celebration also supports a meaningful cause. Proceeds from the anniversary collection will help fund the U-Go Scholar Grant implemented by the Ayala Foundation. The initiative supports young women from economically disadvantaged backgrounds in pursuing higher education.
How to Take Part in the Celebration
Follow #CBTLph on Facebook, Instagram, and TikTok for more updates.
Click the button below to view the full mechanics.
Promo Duration: May 26 to August 16, 2026
Redemption Period: Until October 15, 2026
Participating Stores: All stores nationwide
DTI Fair Trade Permit No. FTEB-253802 Series of 2026
