Steeped In Southern California. Steeped In Culture.
Our Story
Coffee & Tea Sourcing
Our Heritage
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® has always been passionate about connecting loyal customers with carefully handcrafted products.
Careers at CBTL
Grow Your Career With Us
Our passion for being Simply The Best™ in everything we do goes way deeper than the bottom of the cup. It’s really rooted in people.
Our Story
Our Heritage
This is how our brand grew over the years
1963
Our first store in Southern California opened, where founder Herb Hyman began importing and roasting coffee.
1970s
Herb Hyman moved roasting facility to Camarillo and began to establish direct relationships with coffee growers.
1987
History was made when a barista invented the ICE BLENDED® drink at our Westwood, California store.
1988
The Chai Tea Latte launched.
2003
We opened our first store in the Philippines.
Today
Set out on a journey to take our brand to new heights worldwide.
Foundational Pillars
Guiding Principles
Our guiding principles ensure that we deliver a Total Quality Experience to our customers, team members and community.
Brand Promise
- Premium flavors and great tastes
- Masterfully prepared just the way you like it
- Served with extraordinary personality & service
FROTHe Values
Friendliness, Respect, Ownership, Teamwork, Honesty, Excellence
We believe in the fundamental truths that guide us through our daily lives.
Our Vision
To be Number 1 in quality to and to be Number 1 in the hearts and minds of our customers
Our Mission
To connect with and completely satisfy our customers each and every time
